Forget boring old regular umbrellas, because the cool new UnBRELLA from designer Hiroshi Kajimoto is completely inside out. This unique umbrella has an upside down canopy with the traditional dry side facing out that allows it to be easily closed when trying to enter a car on a rainy day, plus it even shields you longer while pulling the inverted apex down. When not in use, it stylishly stands on its own - no umbrella stand stand needed. Clever.