Forget lugging around some giant heavy hard cooler on your next outdoor adventure or lugging it back when it's empty, because the cool new IceMule Cooler is the better way to carry your ice cold beverages around with you all day. This ultra portable, highly versatile, and leakproof soft cooler / backpack has an inflatable insulated design that keeps up to 18 cans cold and ice intact for 24+ hours and then deflates and rolls up for easy storage. It features tough and rugged inner and outer layers that are 2X thicker than most soft coolers, reinforced seams to ensure it doesn't leak, a padded backstrap for easy carrying, and it's even buoyant if you drop it in the water. To use, just fill it up with ice and beverage cans of your choice, roll down the foolproof top, snap the clip closed to seal it all in, and head out. Available in 10, 15, or 20 liters sizes and Pro editions if you need more capacity. Check out the video below to see a demo.