Before resting your head on the pillow at night, do you dread going through the ritual of trying to make sure the alarm clock on your nightstand or smartphone is properly set? Forget all the settings, buttons, control panels, switches, and other nonsense and just flip over this cool new Lexon Flip Alarm Clock. This ingenious alarm clock makes setting an alarm and waking up to it beyond simple. Once a wake-up time is easily set, just flip it to the ON side to display the current time on the left and the alarm time on the right of the electroluminous LCD display - no extra anxiety or advanced technological skills required. When the alarm goes off, either flip it over to the OFF side or touch the sensor on top for a few more minutes of snooze. Great for naps, travel, or anywhere you may need timed sleep.