Beer cozies were designed to keep your beer can ice cold while you held it in your warm hand. The only problem is that beer cozies aren't nearly as frosty cool as the inventive new Beerhandles ($10). Once you securely snap one of these innovative Beerhandles onto your 12 oz. can of beer or soda, you'll achieve a perfect mug-like grip, while your beverage of choice stays colder for a longer period of time. They come in various colors like red, blue, gold and silver and are perfect for tailgating, parties, picnics, boating, sporting events, general neighborhood standing around and more. I just like them because they're funny.