who the @#$% cares anyway by 2012 the world will end.

these comment arent near as bad as worldofwarcraft off topic forums

Man, you are all such dolts !
This is a HUGE breakthru in technology and you refer it to movies and tv.
The implications are enormous and lost apparently on 90% of the viewers.

Watch in slo-mo (if possible), or pausing at key points. How do the tiny mirrors/cameras/nano-bots/magic-dust-particles/whatever that coat the brick know to keep "rotating" so that even when the brick front is, for example, facing down, I (the camera) see the lettering on the sign perfectly oriented?

Why does the image being shown not fold/wrinkle with the coat, but rather remains perfectly smooth?

Pfffft.

i agree wit the 2012 guy....!!! who the @#$% cares... they got all this @#$%in info from UFO crashes for all we kno

This is a technology breakthrough...as said before. If they had gotten this information from UFO crashes, why are they just now bringing it up? And the images in the background stay their shape because they are a print of the cloth material. Compairing this with television programs and movies is showing that we are so spoiled by high graphics, that we no longer can separate reality from fiction. However, the only problem with this material is it can be used in war...which would make it unfair to the opposing side.

Dude! its really simple technology. its been around for like 20 years. There are no UFO\'s?

I want this cloak!

thats hella tight

harry potters cool but the whole cloak thing is weird

this is @#$%ing bullshit

this is @#$%ing bullshit